Newborn Sleepwear

Let your baby sleep & grow kindly in our Swaddles, an all-in-one Swaddle and Sleeping Bag to promote safe & comfortable sleeps while supporting healthy growth for your baby. Featuring armhole snaps with soft enclosures to protect your baby’s delicate skin. Simply use a firm swaddle when the snaps are closed to help reduce wake ups from startle reflex, then release the arms to use as a sleeping bag when showing signs of rolling from back to tummy.

Grow Kindly warm Zippee is made with love, for extra warmth during cooler day and night sleeps. Made from fabric so soft and breathable that you won’t to stop cuddling. With luxurious silky feels, baby rompers that are made from sustainable and eco-friendly fabric complementing our Grow Kindly Sleeping Bag range. Download our TOG guide app for personalised recommendations on how to dress your baby for safe & comfortable sleeps.

Eat. Sleep. Play and repeat in our light, soft and breathable Zippees, with luxurious silky feels, baby rompers that are made from sustainable and eco-friendly fabric complementing our Grow Kindly Sleeping Bag range. Download our TOG guide app for personalised sleepwear recommendations for safe & comfortable sleeps. Download our TOG guide app for personalised recommendations on how to dress your baby for safe & comfortable sleeps.

Natural and sustainable bedding, designed to support your baby while sleeping. The Grow Kindly fitted sheet range will keep your baby comfortable with it's soft, stretchy and breathable qualities. Once you feel this buttery soft, natural fabric, you won't want to use anything else. Dream big and sleep kindly baby x